Careers at Trip.com Group

General information

Name

Marketing Data Analyst

Location

Nieuw Amsterdam, Amsterdam

Business unit

FU-IBU

Working time

Full-Time

Type

Data Analysis(Business)

Description & Requirements

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

The Role:

As a Marketing Data Analyst in our Partnerships and Affiliate Marketing team, you will play a critical role in supporting the success of our affiliate programs and partnerships. We are looking for someone who takes initiative, actively seeks out opportunities for improvement, and is eager to contribute to our team’s success.

In this Role, you’ll get to:

Monitor and Analyse Performance: Track key performance indicators (KPIs) across various channels, identifying trends, and communicating to the team any anomalies, and opportunities for optimisation.
Generate Insights for Campaign Optimisation: Assist in analysing data to provide insights that help improve campaign performance, ROI, and overall marketing effectiveness.
Develop and Maintain Dashboards: Contribute to the creation and maintenance of dashboards that provide real-time insights into program performance, making it easy for stakeholders to understand key metrics and trends.
Support Partnership Strategies: Work with business developers and learn about the effectiveness of different partnerships, contributing data-driven recommendations for future collaborations.
Take Initiative in Problem-Solving: Proactively identify issues or opportunities for optimisation and develop strategies that improve overall performance.
Collaborate Internationally: Work alongside marketing teams based in Shanghai and other global locations, ensuring that efforts align with broader marketing strategies and global business goals.
Assist in Conducting Experiments: Support the design and analysis of experiments to test new strategies, creatives, or partnership models, contributing to data-driven decisions.

What you'll Need to Succeed:

Strong Analytical Skills: Ability to interpret data, identify trends, and provide actionable insights.
Communication Skills: Ability to translate data findings into clear, actionable insights for both technical and non-technical stakeholders.
Basic SQL Knowledge: Familiarity with SQL for querying and managing datasets is preferred, with a willingness to develop these skills further.
Experience with Data Analysis Tools: Strong skills in Excel or Google Sheets, including functions, data manipulation, and pivot tables. Experience with tools like Python, R, or BigQuery is a plus, offering opportunities to engage in more complex data analysis and automation.
Basic Data Visualisation Experience: Familiarity with tools like Tableau, Power BI, or similar for creating dashboards and visual reports, with opportunities to develop proficiency.
Interest in Partnerships and Affiliates: A strong curiosity and willingness to learn about affiliate marketing and partnership strategies, and how different factors affect our KPIs.
Proactive, Collaborative, and Solution-Oriented: A self-starter who takes initiative in identifying opportunities for improvement and optimisation. You enjoy developing solutions and contributing to projects, while also working collaboratively with cross-functional teams across different regions to achieve shared goals.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognising the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

We encourage flexible work arrangement

Have fun with company-sponsored greetings and activities at holidays, birthdays, and colourful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!