CTrip ホーム

Brand Marketing Campaign Management:

• Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.
• Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.
• Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.
• Utilize data-driven insights to optimize marketing efforts and drive brand growth.
• Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.
• Manage marketing budgets efficiently, ensuring maximum ROI.

Qualifications:

• Native Japanese speaker with exceptional proficiency in English. Additional language skills in Korean or Chinese are advantageous.
• A minimum of 6+ years of experience in brand marketing, preferably within a travel/e-commerce/online platform or a leading creative agency.
• Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and on-going optimizations
• Able to communicate with and influence people from cross-functional/cross-regional teams and diverse backgrounds to drive effective results
• Have sharp and creative eyes, pay close attention to detail, and able to review, evaluate, identify, and guide the best-in-class brand marketing programs and brand related materials across all media channels
• Demonstrated success in developing and executing large-scale brand marketing campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• In-depth knowledge in traditional and digital marketing channels, including TVC, OOH, Digital, and influencer marketing.
• Proven experience managing marketing budgets and delivering measurable results.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Passion for travel and a deep understanding of the travel industry landscape.

Why Join Us:

• Be part of a dynamic and innovative team at one of the world's leading travel companies.
• Opportunity to shape and define the brand strategy for Trip.com in Japan.
• Competitive salary and benefits package.
• Collaborative and inclusive work environment with opportunities for professional growth and development.
• Regular international travel to connect with global teams.