於 Trip.com 集團工作

一般資料

姓名

User Growth Data Analyst

地點

Remote, Berlin

業務部

FU-IBU

工作時間

Full-Time

簽證 ID 類型

Data Analysis(Business)

說明和要求

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

We are seeking a User Growth Data Analyst to join our User Growth Team, a group dedicated to expanding and engaging our customer base. In this role, you will optimize customer communication channels, analyse performance, and develop strategies to improve onboarding, engagement, and retention. The ideal candidate is data-driven, analytical, and passionate about creating seamless customer experiences.

In this Role, you’ll get to:

Analyse new user acquisition, retention, LTV, and CRM performance to identify growth opportunities and improve onboarding, engagement, and retention strategies.
Partner with cross-functional teams to drive data-informed decisions and manage multiple projects in a fast-paced environment.
Collaborate with HQ BI teams to ensure accurate data collection and reporting, and present findings with actionable insights to stakeholders.
Define and track KPIs for CRM projects, analysing factors that drive performance and applying statistical techniques to validate results.
Conduct in-depth research using large datasets in BigQuery to test hypotheses, uncover trends, and provide actionable recommendations.
Monitor and optimize CRM activities (e.g., campaigns, incentives, referral programs) and communication channels using key metrics and customer segmentation based on behaviour, demographics, and preferences.

What you'll Need to Succeed:

5+ years of hands-on technical experience in user growth, CRM, or retention-focused roles, with strong SQL skills a must, statistical knowledge, and proficiency in tools like Tableau, Excel, or BigQuery.
Experience in the travel industry and a portfolio of past work are a plus.
Strong attention to detail, ownership, and a structured, results-driven approach to problem-solving.
Excellent communication and storytelling skills, able to present findings clearly to stakeholders of all technical levels.
Experience analysing user acquisition, retention, LTV, and CRM performance to drive growth strategies.
Proven ability to perform qualitative and quantitative analyses, identify root causes, and deliver actionable insights with a user-focused mindset.
Bachelor’s degree or higher in a quantitative field (e.g., Statistics, Economics, Mathematics, Engineering, or Business).

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

We encourage flexible work arrangement

Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!