說明和要求
Develop and execute PR strategies aligned with global frameworks and business priorities, shaping Trip.com’s local narrative in the Middle East.
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Build and maintain strong media relationships to secure high-impact coverage across leading regional publications, broadcast outlets, and digital platforms.
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Oversee local PR campaigns, including content creation, media briefings, interviews, and press releases, ensuring effective outreach to both B2B and B2C audiences.
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Support regional PR campaigns, industry partnerships, and thought leadership initiatives, positioning Trip.com as a trusted voice in the travel industry.
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Assist spokespersons at trade events and industry conferences across the Middle East, ensuring a strong presence and providing market insights.
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Ensure consistent messaging and media engagement across Middle Eastern markets while aligning with global communications.
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Identify and mitigate PR risks, ensuring brand protection and supporting crisis communications when necessary.
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Review public-facing content to manage reputational risks and ensure cultural sensitivity across diverse audiences.
6–8 years of experience in PR, Communications, or Journalism, with a strong focus on the Middle East region.
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Proven track record of executing high-impact PR campaigns and securing top-tier media coverage in the GCC and wider Middle East.
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Established media network in the Middle East with strong industry relationships.
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Experience managing PR across multiple Middle Eastern markets is a plus.
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Arabic speaker with professional-level English; additional regional languages (e.g., Farsi, Urdu, Hindi) are a bonus.
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Exceptional writing and storytelling skills in both Arabic and English.
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Strategic thinker with expertise in brand positioning and media engagement.
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Familiarity with international media and on-the-ground PR experience in the Middle East (agency or in-house preferred).
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Experience in social media marketing and digital PR is an advantage.
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Ability to manage multiple priorities in a fast-paced environment.
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Willingness to travel occasionally across the region as needed.
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.