於 Trip.com 集團工作

一般資料

姓名

Marketing Campaign Manager

地點

Cathay Landmark, Taipei

業務部

FU-IBU

工作時間

Full-Time

簽證 ID 類型

Activity Planning & Operation

說明和要求

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you’ll get to：

Develop and implement campaign strategies for the TW market, identifying marketing opportunities for business growth
Plan innovative, consumer insight-driven marketing campaign plans that drive user and sales growth
Lead end-to-end marketing campaigns across all traveler touchpoints with full creative and executional control
Optimize marketing mix to drive user acquisition, engagement, and retention across internal and external channels
Uncover consumer insights based on strong consumer understanding, seasonality, and business metrics
Collaborate closely with headquarters and other local BD teams to ensure the planning and operations align with overall business objectives.
Analyze campaign performance using data analysis and BI skills, optimizing campaigns and projects to improve customer experience and conversion rates
Drive alignment with designers based on a clear understanding of local marketing design preference and trends

What you'll Need to Succeed：

At least 8+ years’ experience in e-commerce, online or consumer marketing, with knowledge of the local travel industry being a plus; with minimum 2+ years’ experience in management role.
Demonstrated ability to plan, execute and scale cross-functional marketing campaigns
Strong analytical and quantitative skills to evaluate campaign performance. Ability to identify key issues or growth opportunities based on data
Result-driven, resilient under pressure, adaptable to change, and thrives in dynamic, constantly evolving settings
Strong leadership and team player with the ability to work across multiple business units, a fast-paced, startup, or scale-up environment
Communication skills in both English and Mandarin

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
We encourage flexible work arrangement
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!