CTrip หน้าหลัก

• Conduct market research to understand regional customer needs, preferences, and trends that influence brand value proposition and product offerings and marketing strategies.
• Conduct user research to understand user behavior and provide suggestions to improve acquisition, engagement and retention efficiencies.
• Conduct competitor research to understand competitor's strategy on pricing, campaign, marketing and product experience.

Local Marketing:

• Develop and execute localized marketing strategies to drive brand awareness and customer engagement.
• Collaborate with HQ marketing teams to provide market-specific insights and localized content suggestions.
• Execute end-to-end tactical campaigns, taking ownership of banner/landing page setups, EDM, app pushes, and hook configurations during initial operations.

Local Product Marketing:

• Test online and app product experience and report on issues and opportunities.
• Work closely with HQ product teams to localize product experience.
• Monitor the performance of business metrics and ensure continuous improvement based on customer feedback and data analysis.

Collaboration & Reporting:

• Partner with cross-functional teams including product, CRM, HQ campaign, partnership, and sourcing teams to align on overall strategies.
• Manage relationships with external marketing channels for the execution of local marketing initiatives.
• Track the success of local marketing activities via quantitative and qualitative analysis.