CTrip 홈

Strategic Brand Management:

• Implement global brand strategy that relates to local business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.
• Develop an in-depth understanding of local market, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.
• Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints

• Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.
• Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.
• Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.
• Utilize data-driven insights to optimize marketing efforts and drive brand growth.
• Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.
• Manage marketing budgets efficiently, ensuring maximum ROI.

• Native Korean speaker with exceptional proficiency in English.
• A minimum of 6+ years of experience in brand marketing, preferably within a travel/e-commerce/online platform or a leading creative agency.
• Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and on-going optimizations. Demonstrated success in developing and executing large-scale brand marketing campaigns.
• Have sharp and creative eyes, pay close attention to detail, and able to review, evaluate, identify, and guide the best-in-class brand marketing programs and brand related materials across all media channels
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Able to communicate with and influence people from cross-functional/cross-regional teams and diverse backgrounds to drive effective results.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• In-depth knowledge in traditional and digital marketing channels, including TVC, OOH, Digital, and influencer marketing.
• Proven experience managing marketing budgets and delivering measurable results.
• Passion for travel and a deep understanding of the travel industry landscape.

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement

• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.