CTrip ホーム

Key Responsibilities:

• Serve as the global marketing point of contact for key airline partners across regions.
• Develop joint business plans & integrated marketing campaigns, aligned with airline priorities & Trip.com’s global objectives.
• Own end-to-end marketing execution with airline partners, including media planning, creative coordination, and performance tracking.
• Media Manager will contribute to shaping how the team operates and scales.
• Create and refine workflows, playbooks, templates, and internal operating processes. 
• Help conceptualise and pilot new marketing formats, surfaces, and placement ideas.
• Identify gaps in current tools, measurement, or execution frameworks and propose solutions.
• Work with Product and Data teams to define automation for dashboards, insights, and process.
• Build reusable best practices to be adopted globally as the team expands.
• Unlock targeted marketing opportunities that support airline commercial goals, including demand stimulation, route performance, premium cabin push, and loyalty engagement.
• Leverage Trip.com’s data and audience segmentation capabilities to help airline partners target customer segments.
• Maximize airline fund utilization through ROI-focused campaigns across Trip.com ecosystem.
• Lead partner engagement for brand visibility initiatives, new route launches, loyalty integrations, and seasonal promotions.
• Manage internal stakeholder alignment across flights commercial, product, regional marketing, finance, legal, and data teams to ensure smooth campaign delivery and reporting & scale up.
• Collaborate with internal product, data, design, and regional marketing teams to drive campaign success and expand Trip’s offering.
• Present post-campaign analysis and strategic insights to both internal stakeholders and airline partners.
• Support contract negotiations by providing marketing commitments and campaign performance data.

Job Qualifications:

• 10+ years of experience in airline marketing, digital partnerships, or travel e-commerce; OTA or airline experience strongly preferred.
• Strong experience in the travel domain is essential, either through direct industry roles or by managing travel brands, airlines, hospitality, or OTA campaigns within e-commerce or social media platforms.
• Strong grasp of digital marketing fundamentals and on-site media behaviour.
• Ability to design structured plans, frameworks, and scalable processes.•Understands how different marketing components (placements, data, reporting, workflows) connect within a larger system.
• Proven track record of leading co-branded or B2B2C / B2C campaigns with measurable impact.
• Strong project management skills with attention to detail and ability to manage multiple stakeholders across time zones.
• Analytical mindset with ability to interpret campaign data and optimize performance.
• Excellent verbal and written communication skills in English; other languages a plus.
• Builder mindset —thrives in zero-to-one environments and enjoys shaping new capabilities.
• High ownership —runs campaigns and partner relationships like a mini-business.

Preferred Experience (Airline / Hotels / Social Media / Media Houses / OTAs / Ecommerce):

• Experience with global marketing funds management and campaign delivery in a matrixed, high-speed environment.
• Familiarity with programmatic advertising, CRM integration, loyalty marketing, and meta channels.
• Experience negotiating and delivering on marketing value-in-kind (VIK) within airline agreements.

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement

• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.