Careers at Trip.com Group

General information

Name

Creative Marketing Manager

Location

70 St Mary Axe, London

Business unit

BG-Train Ticketing

Working time

Full-Time

Type

Marketing (Generic)

Description & Requirements

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

The Role:
We’re looking for a creative strategist to join our London team and lead the development of high-performing, locally relevant marketing assets across digital channels. This role sits at the intersection of creativity, data, and culture—helping shape campaigns that resonate in key European markets and drive results for a fast-moving travel brand.

In this Role, you’ll be responsible for:

Creative Strategy & Development:

Lead the creation of performance-optimized marketing assets for social media, paid ads, email, app stores, and other digital channels
Develop market-specific creative adaptations for UK, Italian, and Spanish audiences
Establish and maintain brand visual guidelines for rail marketing

Localization & Cultural Adaptation:

Adapt global campaigns to resonate with local markets while maintaining brand consistency
Stay current with regional trends, holidays, and platform behaviors to inform creative direction
Collaborate with local teams and agencies to ensure cultural relevance

Performance Optimization:

Implement A/B and multivariate testing frameworks to improve creative performance
Analyze campaign metrics to identify high-performing creative elements
Work closely with growth teams to align creative with conversion goals

What you'll Need to Succeed:

5+ years experience in performance-driven creative marketing, preferably in travel or e-commerce
Proven track record of developing converting marketing creatives
Strong understanding of Meta and TikTok advertising best practices
Experience with creative testing methodologies and optimization
Excellent collaboration skills to work with designers, copywriters, and market teams
Working knowledge of Italian or Spanish
Experience in marketing in UK/European markets
Background in travel or transportation industry

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

We encourage flexible work arrangement

Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!