Careers at Trip.com Group

General information

Name

CRM Manager, MY

Location

Exchange 106, Kuala Lumpur

Business unit

FU-IBU

Working time

Full-Time

Type

Marketing (Generic)

Description & Requirements

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Trip.com is a leading global travel service provider, committed to delivering exceptional travel experiences to millions of customers worldwide. We're looking for a dynamic Social Media & CRM Specialist to drive our digital engagement and customer relationship strategies in Malaysia.

We are seeking a creative and data-driven Social Media & CRM Specialist to develop and execute compelling digital marketing strategies that enhance customer engagement and drive business growth. The ideal candidate will have a strong understanding of social media platforms and CRM best practices, with the ability to analyze data and optimize performance.

In this Role, you’ll get to:

CRM Management:

Design and implement targeted CRM campaigns across email newsletters and app push notifications to drive customer retention and cross-selling opportunities
Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates
Conduct competitive analysis of CRM strategies and recommend improvements
Segment customer databases to ensure targeted and personalized communication

Social Media Management:

Develop and manage content strategies across multiple platforms including TikTok, Facebook, Instagram, and Little Red Book
Foster community engagement through active management of Telegram and Instagram Group Chats
Create and curate engaging content that resonates with our target audience
Stay current with social media trends and implement innovative strategies to maintain brand relevance
Track and analyze social media metrics to optimize performance and reach

What you'll Need to Succeed:

Bachelor's degree in Marketing, Communications, or related field
At least 5 years of experience in social media management and CRM
Proven track record of growing social media engagement and following
Strong analytical skills with experience in data-driven decision making
Excellent written and verbal communication skills in English
Knowledge of social media management tools and CRM platforms
Experience with email marketing platforms and automation tools
Creative mindset with strong attention to detail

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
We encourage flexible work arrangement
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!