Careers at Trip.com Group

General information

Name

Social Media & Live Content Operation Specialist - 3 Months Contract (Renewable) - HK

Location

35F, Tower 2, The Gateway, Hong Kong

Business unit

FU-Marketing Department

Working time

Full-Time

Type

Content Operation

Description & Requirements

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Trip. Best and Trip.Live,sub-brands underTrip.com Group,are looking for overseas social media content operations contractors with local language proficiency and cultural backgrounds to join our brand matrix operations team. We are seeking candidates who deeply understand local user mindsets, can drive social media account growth, and support the localized execution of live-streaming content.

In this Role, you’ll get to

Manage daily content planning, publishing, and maintenance for assigned brand matrix accounts (Instagram / TikTok / Facebook / YouTube / LINE / Xiaohongshu, etc.)
Independently create localized copy (titles, captions, hashtags, etc.) aligned with brand tone and local user preferences
Develop and execute monthly/quarterly content calendars to ensure consistent posting frequency and content quality
Continuously track account performance metrics (engagement rate, follower growth, views, etc.), produce operational analysis reports, and provide optimization recommendations
Participate in the planning and scriptwriting of short-form videos and live-streaming clips; on-camera appearance or voiceover as needed
Coordinate local filming resources to handle material shooting, editing, and basic post-production
Repurpose and localize content for different platform formats (Reels / TikTok / Shorts)
Assist in executing paid social media promotion plans (boosting, KOL collaborations, hashtag challenges,etc.)
Identify, initiate outreach to, and manage follow-up with local KOLs/KOCs
Monitor distribution performance data and work with the HQ team to optimize promotion strategies
Regularly collect and organize local user feedback on travel content, live-streaming formats, and platform preferences
Support the on-the-ground execution of brand offline promotional events, pop-up activations, and live-streaming events in local markets
Coordinate with local vendors, venues, and relevant resources to ensure smooth event delivery
Responsible for on-site content capture and real-time social media coverage during events

What you'll Need to Succeed

Native-level Cantonese proficiency with fluent written and spoken communication; working proficiency in Mandarin or English
In-depth understanding of Hong Kong/Macau local culture, travel consumption habits, and social media landscape
Minimum 1 year of experience in social media content operations, brand operations, or a related field
Experience in content operations for travel, hospitality, or lifestyle brands
Proficiency in short-video shooting and editing tools (CapCut, Premiere, Final Cut, etc.)
Experience in KOL collaboration or content distribution execution

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

We encourage flexible work arrangement.

Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!