Careers at Trip.com Group

General information

Name

Marketing Manager, Europe (Hotel Chains)

Location

70 St Mary Axe, London

Business unit

BG-Accommodation

Working time

Full-Time

Type

Marketing (Generic)

Description & Requirements

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

This is one of the first marketing hires within the Europe Hotels team, working on a regional EU level with close collaboration across international teams, including Shanghai HQ. The role focuses on driving marketing initiatives across Europe's hotel accommodation market, partnering closely with local hotel chains, independent hotels, and internal commercial, product, and operations teams.

It's a broad, fast-paced position combining strategy and execution - from market insights and campaign support through to partner marketing, content, and go-to-market initiatives - with strong visibility and ownership from day one.

In this Role, you’ll get to

Develop and implement comprehensive marketing strategies for Europe’s hotel accommodation market, including designing internal training programs and external launch plans to enhance product penetration (internal adoption) and market acceptance (external adoption)
Conduct competitive analysis and market research, delivering actionable insights to support the commercial team’s decision-making and the product team’s iteration efforts
Collaborate with internal teams (e.g., product, sales, operations) and external partners (e.g., individual hotels, local chains) to align goals, coordinate resources, and ensure the smooth execution of marketing initiatives
Translate product technical details into partner-centric value propositions, and create high-converting content across channels (case studies, landing pages, brochures, etc.) to build a compelling marketing content matrix
Establish a full-funnel campaign monitoring and performance analysis system, leveraging data-driven insights to optimise strategies and achieve marketing KPIs accurately
Continuously track global and Europe-local tourism & accommodation industry trends, marketing innovations, and best practices, refining strategies to drive incremental business growth

What you'll Need to Succeed

At least 5 years of marketing experience, with preference for candidates from OTA platforms, tourism/accommodation sectors, or Europe-local related industries
Bachelor’s degree in Marketing, Business Administration, or a relevant field
Proficient in core marketing principles, omni-channel marketing methodologies, and practical case applications
Mastery of user behavioural insight techniques and nudging marketing strategies; deep understanding of the OTA ecosystem, travel consumer decision-making journey, and Europe’s local market characteristics
Excellent communication and interpersonal skills, with strong cross-team/cross-partner collaboration abilities; capable of managing multiple tasks and delivering results in a fast-paced, cross-cultural work environment
English as a primary working language; proficiency in Chinese is a plus

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

We encourage flexible work arrangement

Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!